Vacancies

Senior Executive, Brand Strategy & Planning

About the role

We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Executive, Brand Strategy and Planning to cover 12 months maternity leave. Working within the Brand Team and closely with teams across the club, in this role you will be responsible for supporting the application and adoption of the LFC brand framework and visual identity across club functions, channels and 3^rd parties, ensuring the consistency, integrity, and effective representation of the Clubs brand across all touchpoints.

Key activity – what will you be doing?

• As part of the wider Brand Team, responsible for supporting the overall application and adoption of the LFC brand framework and visual identity
• Ongoing collaboration with departments across the club, supporting and providing brand solutions and recommendations across all activity, acting as brand sign off, collaborating with key stakeholders to understand their needs.  
• Manage and maintain Club, Partner and 3^rd party LFC brand guidelines and brand tool kits, organising brand assets, ensuring accessibility, providing guidance on the use of brand elements to maintain consistency.
• Manage brand onboarding of third-party media relationships, running brand induction sessions, providing appropriate assets to maximise relationships. 
• Support the application of Federation and Association Brand Guidelines into Club activity,  acting as the interface for brand queries and sign off.
• Work closely with design teams and external agencies to provide guidance and solutions to brand application queries on visual elements such as logos, colours, typography, and imagery
• Conduct regular brand audits and implement processes to track and manage brand assets effectively.
• Support the application of the LFC brand framework internally, supporting HR with Employee Brand Strategy that embeds the framework internally to promote and manage brand image 
• Support graphic installations around Anfield Stadium and wider LFC locations including Melwood and AXA training Ground, driving the brand narrative, engaging fans and visitors in brand story telling and experience
• Support the Director, Brand Strategy and Campaign on the implementation and adoption of any new elements introduced as part of the LFC brand framework and visually identity e.g. TOV/Personality etc. 
• Support 3^rd party IP queries liaising with the wider Brand Team, Brand Protection Team and legal where necessary.

Who are we looking for?

To be successful in this role,

You will have the KNOWLEDGE, SKILLS, AND EXPERIENCE in

• Proven track record within a brand marketing or brand role, either agency side or in-house 
• Experience of managing and optimising brand frameworks across integrated activity/campaigns both on and off online
• Experience in a fast paced, customer focused environment.
• Experience in creating design briefs and working with a design teams, to create necessary brand assets
• Excellent verbal and written communication skills
• Ability to build and maintain long-term relationships with key stakeholders and third parties. 
• Ability to manage projects to successful completion.
• Strong attention-to-detail, organisational and planning skills
• Familiarity with digital marketing and social media platforms.
• Project Management skills. for overseeing the implementation of brand initiatives. 
• A ‘can do’ attitude at all times.
• Strong team player with desire to succeed.

You will demonstrate TECHNICAL SKILLS in:

• Proven experience in brand management, with a focus on developing and supporting the application of brand frameworks and guidelines.
• Strong understanding of design principles, visual identity, and brand strategy.
• Understand the Customer Insight/Research brand measurement programme to demonstrate the impact of an integrated brand planning approach.
• Knowledge of budget management.
• Knowledge of Adobe packages to create and amend documents.
• Key Microsoft Suite skills as well as proficiency in Microsoft PowerPoint to create band alignment for Club departments.

Why should you apply?

This is a Fixed-Term Contract opportunity for a period of 12 months.

Your main base will be our Chapel Street Office which is close to local bars, shops and restaurants and has great views over the river Mersey.

To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and a contributory pension scheme.

You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join. There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.

At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.

Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.

#LFCjobs