About the role
We have an exciting opportunity for an individual to join our LFC Foundation team as a Head of Marketing and Communications. You will lead the Foundations Marketing and Communications function, in alignment with Liverpool Football Clubs Marketing and Communications activity, working closely with Club teammates to deliver a joined-up communication approach. A key focus for this role is the development of the existing team alongside identifying what additional resource may be required to help us achieve our goals.
This new role will be part of the Foundation senior leadership team and will work with the Foundation CEO, other members of the Foundation senior leadership team, and Club colleagues to develop and implement a new Marketing and Communications strategy. This will be key in enabling us to achieve the Foundations ambitious growth strategy for 2025 – 2030 by developing the way that we tell the story of our work and its impact in the Liverpool City Region, across the UK and internationally.
Liverpool Football Club Foundation is the Official Charity of one of the world’s biggest football clubs and greatest football families, with millions of supporters worldwide. The main purpose of this role is to implement and manage the delivery of the LFC Foundation’s Marketing and Communication strategy, supporting the charity’s business objectives, including income targets to help us achieve our ambition of being one of the biggest sports club charities in the world – but most importantly, in doing so enable us to support over 500,000 beneficiaries by 2030.
What will you be doing?
Strategic development and campaign activation
- Lead the Foundation’s marketing approach to ensure it embraces a multi-channel, real time, data driven, increasingly automated approach across all programmes, media streams and 3rd parties
- Advancing the profile and reputation of LFC Foundation through the strategic delivery of a range of initiatives including communications, printed materials media, digital marketing, social media, PR, and promotional activity.
- Lead in increasing awareness of the Foundation's impact locally, across the UK and internationally.
- Lead the development of annual brand themes to create integrated marketing communications across the Foundation, including Programmes, Community Engagement communications/PR and media.
- Lead the content strategy to support charity story telling across the integrated brand theme.
- Work closely and maintain alignment with Club’s Marketing and Communications teams to coordinate joint communications activities and participate in Club marketing, media and communications forward planning to ensure external Foundation activity receives maximum exposure via Club channels
- Ensure the wider Foundation brand hierarchy is aligned to the Club’s “brand play book”
- Ensure Foundation programmes which support Club CSR are appropriately positioned in external communication e.g. Red Neighbours Ensure all Marketing & Comms/PR protects the charity, with support and direction from LFC’s Communications Team, and minimises risk and is in accordance with LFC Foundation / LFC policy and procedures.
Senior Leadership team responsibilities
- Be an active and collaborative member of the Foundation’s Senior Leadership Team working closely with colleagues to maximise partnership working opportunities across the Foundation.
- Prepare and manage monthly and annual budgets for the Marketing and Comms department
- Responsible for managing and authorising departmental expenditure to ensure costs are within LFC Foundation’s business development and partnerships budget.
- Set, monitor and report on short-term and long-term department goals.
People Management
- Lead the Foundation marketing team with line management responsibility for the Senior Marketing Manager who currently manages a team of three colleagues. Delivering coaching to the Senior Marketing Manager to plan and deliver impactful and creative collateral, communications, and campaigns, ensuring donor, partner and contractual rights are met.
- Provide written performance reports and updates for the LFC Foundation Board, funders, partners and other operational requirements.
- Manage and develop staff through 121s and ongoing performance management and development plans.
- Lead in line with the Foundation’s values and principles – role modelling those behaviours as part of the Senior Leadership team and in day-to-day interactions across the Foundation and the Club
Who are we looking for?
To be successful in this role, you will have proven, recent experience as a senior marketeer and communications professional with leadership skills and the ability to set and prioritise goals. You will have experience in working with both external marketing agency providers and building in house marketing team. You will bring experience of creating and delivering a impactful Comms & PR Strategy and experience running successful multi-channel marketing campaigns. The right candidate will be confident in presenting to senior business leaders and stakeholders (internal and external) have proven people management and team development skills. You will have a good understanding of the LFC Foundation and its parent club, Liverpool Football Club.
You will have experience in to monitoring and evaluation of the impact of marketing campaigns, demonstrating the value returned from different marketing approaches. As well as experience and knowledge of how to approach B2B marketing vs B2C marketing and the best routes to achieve both with ability to apply B2B comms marketing to elevate a Brand and it’s profile in order to develop lead generation.
For this role, you will be analytical, innovate and a creative thinker. You will hold a degree or equivalent qualification in marketing, Comms/PR, business development or a related field. You will have strong knowledge of digital marketing techniques and experience using database/CRM/Sales Management tools. As well as this, you will have experience and understanding of marketing technology programmes - marketing automation platforms. It is vital, you have excellent communication skills and strong financial planning and management experience.
Why should you apply?
This is a full-time permanent role working 35 hours per week. Your main base will be our Anfield Sports & Community Centre.
You’ll have the opportunity to work as part of an ambitious charity with real growth aspirations. We have a friendly and supportive culture where you can have a tangible impact in delivering that growth, working across multiple sites in a hybrid, flexible way. No two days are the same and our roles are as diverse as the communities we serve.
To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and a contributory pension scheme. You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join. There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.
At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.
Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment. This role is subject to a satisfactory enhanced DBS check.
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