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Head of Fundraising

About the role

The LFC Foundation is the Official Charity of one of the world’s biggest football clubs and greatest football families with millions of supporters worldwide. We have an exciting new opportunity for an innovative and creative individual to join our team as Head of Fundraising to implement and manage the delivery of the LFC Foundation’s fundraising and philanthropy strategy. Your role will include supporting the charity’s business objectives, including income targets to help us achieve our ambition of being one of the biggest sports club charities in the world – but most importantly, in doing so enables us to support over 150,000 beneficiaries each year.

What will you be doing?

This newly introduced role focuses on securing and managing high value income streams, including major donors. High net worth/VIP fans, corporate giving and managing the Foundations fundraising and marketing team. Your key accountabilities will include:

  • Develop a sustainable fundraising & philanthropy strategy with the CEO and senior leadership team to achieve the charity’s 2025 strategy, annual business plan and income targets.
  • Develop new/exploit existing network to build a portfolio of HNW donors – the LFC Foundations Red Hearts programme.
  • Develop existing and implement new activities including major giving, corporate, retail and events income to achieve departmental objectives and support business growth.
  • Oversee events, campaigns and activations that exclusively target high value income streams and donors, such as private dinners, corporate networking and VIP experiences, maximising resources to achieve a high return on investment.
  • Work in partnership with Club’s hospitality and sales teams to ensure our major donor, corporate and high net worth activities are aligned, and any joint opportunities are maximised.
  • Line Manage the Foundation Events Manager and the Fundraising & Events Coordinator to develop the LFC Foundation’s portfolio of fundraising events and ‘always on’ income generating initiatives and campaigns including LFC Lotto, Challenge Reds and Membership donations.
  • Oversee the marketing function, with line management responsibility for the Senior Marketing Manager. Delivering coaching to the Senior Marketing Manager to plan and deliver impactful and creative collateral, communications, and campaigns, ensuring donor, partner and contractual rights are met and in synergy with the fundraising strategy.
  • Work closely with the Department Manager for Impact & Insights to ensure statistical data monitoring processes are in place to provide key business intelligence to inform strategic fundraising development and decision making across SMT and SLT teams.
  • Be an active and collaborative member of the Foundation’s Senior Leadership Team working closely with colleagues to maximise partnership working opportunities across the Foundation.
  • Provide written performance reports and updates for the LFC Foundation Board, funders, partners and other operational requirements.
  • Manage and develop staff through 121s and ongoing performance management and development plans.
  • Ensure all fundraising and income generation complies with national/international legislation to protect the charity and minimise risk and is in accordance with LFC Foundation / LFC policy and procedures
  • Responsible for managing and authorising departmental expenditure to ensure costs are within LFC Foundation’s business development and partnerships budget.

Who are we looking for?

To be successful you will have a degree or equivalent qualification in Events, Business Development or a related field; you must also be a member of the Chartered Institute of Fundraising. You must have experience of securing philanthropic gifts and managing donor relationships and experience in winning and successfully managing high-value partnerships in fundraising. You must have established a network of philanthropic contacts and have an excellent understanding of the latest trends and development in philanthropy. You must have excellent knowledge and understanding of fundraising and income generation, partner and stakeholder management, relationship building, sales channels and techniques. You must also have excellent knowledge and understanding of local corporate and business networks, as well as a strong understanding and experience of managing high value clients and partners. A background including Marketing would also be advantageous as this role will be required to coach and develop the Marketing team in synergy with the Fundraising strategy.

Moreover, you must have good knowledge and understanding of the LFC Foundation and its partner company, Liverpool Football Club. You must have experience using database/CRM/sales management tools, have strong financial planning and management experience, have great thinking, communication and presentation skills.

Why should you apply?

This is a full-time permanent role working 35 hours per week. Your main base will be our Anfield Sports and Community Centre, where you will have the opportunity to work as part of an ambitious charity with real growth aspirations. We have a friendly and supportive culture where you can have a big impact in delivering that growth, working across multiple sites in a hybrid, flexible way. No two days are the same and our roles are as diverse as the communities we serve!

To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days), a car allowance and a contributory pension scheme.

You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join.

LFC aspire to be the most inclusive club in world football and the LFC Foundation shares that ethos - providing fair and appropriate opportunities to as many people from different backgrounds as possible, being welcoming and meeting their needs as best we can. We are committed to hiring great people representative of a variety of backgrounds, perspectives, and skills, not just because it`s the right thing to do, but because we believe it makes our Club stronger. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.

LFC Foundation is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment. This role is subject to a DBS check and safer recruitment references.


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