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Conversion Rate and UX Optimiser (CRO)

Please Note: The application deadline for this job has now passed.

About the role

We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Specialist, UX Optimisation


What will you be doing?


The successful candidate will be responsible for the following:


  • You will identify opportunities to improve conversion and user experience and maintain a roadmap of future enhancements and experiments
  • You will use existing front end skills to design complex AB/multivariate tests using industry-leading software and keep these skills sharp
  • You will report on the success and challenges faced to the Senior Manager, E-Commerce UX as well as wider teams
  • You will assist the Product/UX team in scoping and testing new features, create well-structured tickets support on testing
  • You will create wireframes and prototypes for new features, UX enhancements and landing pages in keeping with brand guidelines
  • You will champion a test and learn culture within the wider Retail team
  • You will monitor the market closely to LFC Retail remains at the forefront of digital commerce




Who are we looking for?


To be successful in this role you will have:


  • Experience in similar UX/CRO based role
  • E-commerce experience, preferably within a sport/lifestyle brand and an interest in all things digital
  • Ability to create front end components using HTML, CSS and vanilla Javascript
  • Ability to identify with fans and customers worldwide
  • Ability to design user journeys, maximising conversion potential
  • A willingness to learn and problem solve independently
  • Excellent communication and interpersonal skills
  • Both a creative and analytical mindset
  • A willingness to adapt and flex to help other team members
  • Experience with Trello, Jira, Gitlab or similar tools
  • An instinct for good UX/UI
  • Attention to detail and a good level of written English
  • Experience working towards and reporting on KPIs and targets
  • Confident creating tickets for third party development agencies with robust acceptance criteria
  • Comfortable creating and interpreting reports using tools such as Google Analytic, GA4, digital analytics tools and similar
  • Proficiency in UX tools such as Figma, Adobe XD or Sketch
  • Experience working with testing tools, preferably Dynamic Yield




Why should you apply?


This is a full-time permanent role working 35 hours per week. Your main base will be our Chapel Street Office which is close to local bars, shops and restaurants and has great views over the river Mersey. 


To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and a contributory pension scheme.


You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join. There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.


At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.


Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment. This role is subject to a satisfactory enhanced DBS check.



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